To be the organization of choice for Canadian companies and government agencies to enable business opportunities in Arab countries of the Middle East and North Africa (MENA) and the partner of choice for Arab companies interested in business opportunities in Canada.
To enable member companies and government agencies doing business between Canada and Arab countries in the MENA region to achieve their goals:
- We create greater awareness in Canada and the Arab countries of the importance of trade, investment, business and economic relations between our countries.
- We act as prominent and effective advocate for Canadian and Arab governments’ policies that enable Canadian companies to set up business and expand in the Arab countries, as well as to assist Arab companies interested in entering and expanding in the Canadian business environment.
- We promote and facilitate trade, investment and other business opportunities between member companies in Canada and the Arab countries.
- We provide our members with timely insights into relevant economic, social and political developments in Canada and the Arab countries.